How The Pandemic Changed Advocacy Marketing

By: Greg Adams, Chief Executive Officer

The pandemic significantly impacted the ways we engage and the messages we’re receptive to. Here are three examples of how ACCESS adapted advocacy marketing strategies to reach our audiences.

ACCESS Blog

Topics: Advocacy, Design, Digital, Direct Mail, Engagement

Your Target’s Changed. Have You?

Adapting Your Advocacy Marketing for a 2021 Audience

By: Greg Adams, Chief Executive Officer

It’s become clear that when advocacy and public affairs leaders ask the question, “What’s next for marketing in 2021” the answer needs to include how we adapt our strategies to meet the political and behavioral shifts that have occurred.

ACCESS Blog

Topics: Advocacy, Data & Targeting, Digital, Engagement, PACs

Before and After, A Facebook Data Matching Makeover.

How ACCESS’s Data Process Transforms Client Campaigns.

By: Greg Adams, Chief Executive Officer

Curious about how data matching can help your outreach efforts? We demonstrate how transformative our signature approach to data matching can be by conducting a digital before-and-after exercise. Check out the results.

ACCESS Blog

Topics: Advocacy, Data & Targeting, Digital, Engagement, Social

Win. Analyze. Repeat.

How ACCESS Uses Award-Winning Work to Ensure Future Success

By: Rebecca Jami, Chief Operating Officer

We may not have walked any red carpets this year, but ACCESS was proud to have swept the award season with six Summit Creative Awards. Here, we’ve dissected a few of our winning entries to illustrate what worked well and how we could repeat that success for more of our clients. Of the many insights we gained, it was clear that every one of our award-winners followed two principles: Understand Audience Before Creative Begins and Integrate Messaging into All Components.

ACCESS Blog

Topics: Award Winners, Design, Direct Mail, Engagement, PACs

The Data is Out There

How Absentee Voter Ballot Information Created a Highly Targeted Mail Campaign

By: Rebecca Jami, Chief Operating Officer

Mailing lists built from clean, updated data are critical to the success of a campaign. But are you constantly refining your data as you go? You should be. Learn how to go from targeted to micro-targeted after the jump.

ACCESS Blog

Topics: Data & Targeting, Direct Mail

Now Is the Time for Trial and Error

And Other Key Takeaways from Recent Meetings

By: Adam Wagner, Content Director

Our takeaway from recent virtual public affairs events: To be successful in the COVID Era, you have to be willing to try something new. And don’t hesitate! Learn how to get started today.

ACCESS Blog

Topics: Engagement

Making Video Part of Your Campaign Strategy Has Never Been Easier

By: Rebecca Jami, Chief Operating Officer

The perception of video has changed. Forget flashy budgets—here are 5 ways to create content for campaign videos without breaking the bank.

ACCESS Blog

Topics: Advocacy, Video

3 Ways Video Can Up Your Outreach Game

By: Rebecca Jami, Chief Operating Officer

Using video to engage your members, employees, and other stakeholders has never been more important than during the current pandemic. Here are three ways we’re seeing Grassroots and PAC clients leverage video with great results.

ACCESS Blog

Topics: Engagement, Video

Create a Workplace Focused on Reducing Risk

By: Emily Shaffer, Project Director

Many businesses are planning the logistics behind a return to work. They are weighing things like requiring masks, setting up hand-sanitizing stations, and implementing physical barriers to ensure social distancing and reduce risk of spreading COVID-19.

Ensuring employees—as well as clients and other visitors—feel comfortable being back in the office is a great branding opportunity for your PAC, advocacy, and government affairs programs, to show you stand united with your stakeholders.

ACCESS Blog

Topics: Working Remotely

Up Your Zoom & Teams Game With Custom Backgrounds

By: Rebecca Jami, Chief Operating Officer

In the post-COVID era, videoconferencing while wearing your house slippers is a new norm. But that doesn’t mean you need to broadcast how messy your house is. Enter custom backgrounds for Microsoft Teams and Zoom videoconferencing software.

Download your free custom backgrounds after the jump. And consider using custom backgrounds to support your program’s messages.

ACCESS Blog

Topics: Working Remotely, Zoom & Teams

How to Turn Out the Vote When COVID-19 Has Voters Worried

By: Greg Adams, Chief Executive Officer

Our latest national poll on voting in the time of COVID-19 shows Americans are concerned about their safety at the polls. We found most American voters are concerned that the pandemic will prevent citizens from participating in the election, and that voters across party lines want policymakers to take action to ensure voter safety.

What does this mean for your efforts to get your stakeholders to vote in the 2020 elections? Those answers, plus links to all the voting resources you’ll need this election year, after the jump.

ACCESS Blog

Topics: Engagement

Twenty Years as a Virtual Leader: We’ve Learned Some Things

By: Greg Adams, Chief Executive Officer

Twenty years ago, three colleagues and I started a government affairs advocacy company. We all had young kids, so we decided to give a virtual office a try—and believe it or not it worked. We have expanded over the years into four companies with more than 100 employees, and a virtual office model continues to be our preference.

Read some of the lessons learned about running a company without four walls, along with ideas to consider as you navigate this new world in the face of a COVID-19 quarantine.

ACCESS Blog

Topics: Working Remotely

ICYMI – NABPAC’s “Facts About PACs” Podcast

By: Adam Wagner, Content Director

ACCESS Marketing Services is a proud sponsor of NABPAC’s latest episode of the “Facts About PACs” Podcast. The new podcast series is a must-listen for the PAC community, providing actionable intelligence and ideas for improving your program in the face of COVID-19.

Definitely worth the 15 minutes!

ACCESS Blog

Topics: PACs

In the Digital Age, Why Winning Campaigns Trust Direct Mail

By: Rebecca Jami, Chief Operating Officer

Pretend you’re a campaign. Your job is to persuade thousands, perhaps tens of thousands, of constituents to vote for a person they’ve never met or an issue that may be complex or just boring. To add insult to injury, you have to do it today, in 2020, during a time that is sure to go down in the annals of American history as fraught with a lack of confidence in American media and a political climate of distrust and cynicism.

So how are you going to do it? The answers, plus cat gifs, after the jump.

ACCESS Blog

Topics: Direct Mail, Engagement