Your Target’s Changed. Have You?

Adapting Your Advocacy Marketing for a 2021 Audience

By: Greg Adams, Chief Executive Officer

It’s become clear that when advocacy and public affairs leaders ask the question, “What’s next for marketing in 2021” the answer needs to include how we adapt our strategies to meet the political and behavioral shifts that have occurred.

ACCESS Blog

Topics: Advocacy, Data & Targeting, Digital, Engagement, PACs

Win. Analyze. Repeat.

How ACCESS Uses Award-Winning Work to Ensure Future Success

By: Rebecca Jami, Chief Operating Officer

We may not have walked any red carpets this year, but ACCESS was proud to have swept the award season with six Summit Creative Awards. Here, we’ve dissected a few of our winning entries to illustrate what worked well and how we could repeat that success for more of our clients. Of the many insights we gained, it was clear that every one of our award-winners followed two principles: Understand Audience Before Creative Begins and Integrate Messaging into All Components.

ACCESS Blog

Topics: Award Winners, Design, Direct Mail, Engagement, PACs

ICYMI – NABPAC’s “Facts About PACs” Podcast

By: Adam Wagner, Content Director

ACCESS Marketing Services is a proud sponsor of NABPAC’s latest episode of the “Facts About PACs” Podcast. The new podcast series is a must-listen for the PAC community, providing actionable intelligence and ideas for improving your program in the face of COVID-19.

Definitely worth the 15 minutes!

ACCESS Blog

Topics: PACs